» LGBT Updates: More States, More Marriages

This post was written by WeddingWire Education Expert, Kathryn Hamm, President of GayWeddings.com. You can follow her on Twitter @gayweddingscom. GayWeddings.com is the leading online boutique and resource dedicated to serving same-sex couples since 1999 and a partner in the WeddingWire Network. Kathryn is also co-author of the groundbreaking book, Capturing Love: The Art of Lesbian & Gay Wedding Photography, now available in nationwide release.

 

The tailwind that escorted same-sex marriage at the polls into a record-breaking three state marriage equality victory in the fall of 2012 (Maine, Maryland, and Washington) continues to blow.

In the past few weeks, Rhode Island, Delaware, and Minnesota all joined the ranks of states embracing marriage equality to bring the national count now to twelve (12) states and the District of Columbia. And, eyes have now turned to Illinois where efforts have increased to encourage its legislature to upgrade its Civil Union laws to full marriage equality as the fourth of four states to do so this spring. Meanwhile, Colorado also celebrated a recent victory when its legislature voted to recognized Civil Unions and ceremonies began on May 1.

Meanwhile, though more clarity than ever arises in support of marriage equality — as popular opinion continues to rise in favor of same-sex marriage and as more thought-leaders and politicians — some controversy remains.

Take, for example, the battle around religious exemptions in Washington State. There a florist turned down the wedding services of two long-time clients who got engaged as a result of the change in state law. They have since sued her and she is now suing the state, claiming that the state is violating her religious beliefs.

Across the country in Massachusetts, however, where marriage has been legal for all couples for almost ten years, Gov. Duval Patrick shares in a recent editorial how folks in his home state have realized that the “sky has not fallen” and that all that same-sex couples want is the chance to be “ordinary.”

I and other experts are now turning our eyes toward the Supreme Court, where it is expected that a ruling on California’s Proposition 8 and section 3 of DOMA, the law which denies federal benefits to same-sex couples who are legally married, will be handed down in late June. The results could mean a wide range of things, but the Human Rights Campaign has created a simple summary to explain four likely categories of outcomes. It is seen as highly unlikely that the Supreme Court would rule in a way that would recognized marriage equality as the law of the land, but anything is possible.

More likely, is a result which reinstates marriage equality in California, followed by a slim chance of the recognition of federal benefits only to those couples who are legally married in states which currently recognize marriage equality. (Those states are: MA, IA, CT, NH, VT, NY WA, MD, ME, RI, DE, MN, and Washington DC.)

One thing for sure: it stands to reason that this year’s LGBT Pride Month in June will be one for the record books!

» Just Announced: WeddingWire World 2013

WeddingWire is excited to announce our second annual WeddingWire World!

Save the date! The one-day conference will be held on July, 29, 2013 in Washington, DC. Come and learn about the latest trends & tools for your business from industry leaders, get one-on-one advice on how to grow your business, and network with wedding industry peers!

Be the first to know! Sign up to stay informed about WeddingWire World 2013 registration, and special access to early bird discounts.

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» WeddingWire Networking Night Charlotte

Last night, local Wedding Pros gathered at the Levine of Museum of the New South for WeddingWire Networking Night Charlotte!

At the Networking Night, Pros from the Charlotte area had the opportunity to network with other local Pros across all service categories, meet members of the WeddingWire team and listen to a brief educational presentation. Other networking events have been held throughout the country, with many more to come in 2013!

Thank you to all the wonderful Pros who joined us! We’re excited to share highlights from the event including the educational presentation, the WeddingWire Education Guide, and great photos from the evening (as seen below).

We would like to say a special thank you to the great event partners who helped make the evening possible:

Finally, congrats to Lisa Pleasant of Lisa Pleasant Weddings; the winner of a WeddingWire prize pack!

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» WeddingWire Happy Hour Raleigh

Yesterday evening, Wedding Pros gathered at the Solas for WeddingWire Happy Hour Raleigh!

Thank you to all the wonderful Pros who joined us! At the event, Wedding Pros from the Raleigh area had the opportunity to network with other local Pros across all service categories and meet members of the WeddingWire team. Other networking events have been held in Orlando, San Francisco, Miami, Phoenix, Boston, Minneapolis, New York City, Baltimore, Philadelphia, Cleveland, Richmond, St. Louis, Providence, and more.

We’re excited to share photo highlights from the event below, and our WeddingWire Education Guide.

We would like to extend a special thank you to the fantastic partners who helped make the event possible:

Finally, congrats to Brian Mullins of Brian Mullins Photography, the winner of our drawing who will receive a WeddingWire prize pack!

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» The Social Media Revolution

How much time during your day would you say you spend on social media? Five minutes on your metro ride to work? 15 minutes during your lunch break? Or do you seem to be on some type of social media network all day? Working at a techonology company, I know I usually have my Facebook account open all day (and connect with clients online) and seem to search YouTube at least once a day.  According to a recent article on Slashgear.com, Americans spend over 2 billion hours on social media per month!

Clearly, social media has a definite impact on our daily lives — from catching up with friends and sharing recent updates and photos, to forming new relationships, promoting certain brands and companies, and sharing updates from our own businesses!

For some amazing statistics and insights into how we use social media and the internet, check out this installment from a social media video series, the Social Media Revolution: Social Media in 2013.

Here are just a few social media and tech highlights:

  • Social media has become the #1 activity on the web
  • There are over 1 billion Facebook users (making it the third largest country in the world!)
  • Each day 20% of Google searches have never been searched before
  • 1 in 5 couples meet online
  • Every second, two new members join LinkedIn
  • Every minute, 72 hours of video are uploaded on YouTube

Check out the full video, below! What are your favorite stats or what do you find most surprising?

» 3 Things to Never Do with Negative Reviews

Christine Dyer is a social media expert and the founder of BridalTweet.com. Christine shares her social media expertise with the wedding industry through a series of free wedding marketing videos. As a testament of Christine’s social media success, BridalTweet now has over 10,000 Facebook fans, 37,000 Twitter followers, and 3,000 Pinterest followers. Prior to launching BridalTweet, Christine Dyer was the Director of Social Media Marketing at American Express where she led the development and growth of their Facebook fan pages, which had 1.6 million fans. Christine received a B.S. and M.B.A. in marketing from Fordham University.

If you’ve read my blog in the past, you know that I’m a huge advocate for using social media to grow your wedding business. But if you do that, then at some point you’ll have to deal with negative feedback. How you handle the feedback can go a long way toward either getting a new customer or driving away a potential sale.

Here are 3 tips to help you to handle a negative comment appropriately and to keep your customers coming back for more.

  1. Don’t delete the comment. This shows your fans that you’re able to own up to the complaint and deal with it head on in a professional way. Plus, deleting the comment will only make your frustrated customer even more frustrated. The only case when you should delete a comment is if it is over-the-top offensive.  For example, if it includes profanity or if it is racist, etc.  In my opinion, comments like that don’t deserve air-time.
  2. If it is a rational comment, address it quickly and don’t be defensive. It’s best to be accommodating, polite and truly listen to the person complaining. First recognize the complaint, apologize publicly and then take the conversation offline to resolve the issue. Come up with a positive solution that directly addresses it. If the person isn’t satisfied with your explanation, you can try offering a business service or a discount to calm the situation and, hopefully, convert the complainer to a satisfied customer.
  3. If it is an irrational comment – ignore it. (Again, don’t delete it!). Trust me. Your fans will realize that this person is not in their right mind. And better yet – your fans might stick up for you. That would make the response even more credible.

Even if your business doesn’t have a dedicated social media presence, you still need to know what people are saying about your business. Type your company’s name into Google to see the comments that are out there. And set up Google Alerts to stay on top of the comments.  And keep your response positive, sincere and proactive.

Do you have any tips to share with our wedding community about handling negative feedback? If so, please comment below.

» Design a Business Card That Gets Noticed

Strong branding is an important part of establishing your business, and gaining recognition!

In an industry where your business revolves around meeting and winning over new clients all the time, and where networking is so critical to gaining word of mouth exposure, a great business card is important, and should convey the overall image of your business!

The color, wording and texture of our business cards have a lot to do with its appeal and its ability to convey your company image.Think about the colors of your logo, your target audience and your service of expertise and work to include these elements in a clean, easy to read way.

Ready to design a business card that gets noticed? Check out these top tips from a recent article on Entrepreneur magazine, and be sure to read the full article for more great business card advice!

Business card design tips:

  1. Use your logo as the basis. Make it the largest element on the card.
  2. Keep it simple. Do not cram too much information on the card.
  3. Do include the essentials — your name, title, company name, address, phone and fax numbers, and email and website addresses.
  4. Make sure the typeface is easily readable.
  5. Stick to one or two colors.

Once you’ve got business cards, make the most of them:

  1. Always give people more than one card (so they can give it to others).
  2. Include your card in all correspondence.
  3. Carry cards with you at all times, in a card case so they’re clean and neat.

» Tips for Telling the Couple’s Story

Meghan Ely is the owner of wedding marketing and wedding PR firm OFD Consulting. She is the exclusive Wedding PR Education Expert for WeddingWire and is a highly sought after speaker in the wedding industry. To learn how OFD Consulting can assist you with your wedding marketing and wedding PR, please contact us today.

People love a good story, plain and simple.  We can oooh at the sight of swoon worthy dresses and ahhh over tasty confections but at the end of the day, we like to hear the story behind it.

Such is the case with Real Wedding submissions. Detail heavy images will continue to rule the proverbial roost but oftentimes, the narrative can be just compelling so before you hit send, make sure you include the wedding day tale in your pitch.

So what to cover exactly?

While it varies from wedding to wedding, it can be fun to include any creative “how they met” or “how they got engaged” stories, especially if they tied it into the wedding day itself. Also remember to include favorite unique details from the day, especially any of which that hold a special meaning. Finally, have the newlyweds share favorite memories, along with any wedding planning advice or tips for other couples planning their big day.

One way to stay organized is to send a questionnaire to the couple prior to their wedding day to collect details about the event. Not only will you have the majority of the content you need to move forward (such as, who did the catering, when did they do their first dance), but you’ll also receive better insight into their wedding and elements that are most important to the couple.

What if the couple doesn’t have an interest in sharing their story?

Have no fear, you’ve got your own story to tell as well! If you have a particularly strong wedding to submit, don’t be afraid to share the wedding day story from your point of view. Include special details that stood out to you, favorite moments and how much you enjoyed working with the couple. As long as you’ve formally received approval from the couple to submit, you’re well within your rights to do so.

So grab that pen (or keyboard) and get to work! That real wedding submission isn’t going to write itself.

» Celebrating Our Partnership with N.A.M.E.

Attention members of the National Association of Mobile Entertainers (N.A.M.E.)! Did you know as a N.A.M.E. member you have access to receive a special discount on select WeddingWire memberships to provide business tools and premiere online advertising exposure on the largest Wedding Network?

N.A.M.E. is the largest Association for working entertainment professionals in the U.S. Members now have the opportunity to save up to $150 for Spotlight and Featured premium packages on WeddingWire for new or renewal business, gaining exposure across the full network, including: WeddingWire, Martha Stewart Weddings, Brides.com, Project Wedding, Weddingbee. Additionally, premium members receive access to industry leading business management tools and educational articles, webinars and more!

Learn more about this partnership!

» Inside WeddingWire: Crash Courses

At WeddingWire, we know that great people make a great company. We have an innovative and one-of-a-kind corporate culture, and a great Human Resources team who is always dreaming up the next valuable employee benefit!

Our newest employee program is WeddingWire Crash Courses, a set of diverse training courses created to enrich the work experience and advance the knowledge of WeddingWire employees. Each course falls into one of three categories: mind, body or soul. Then, more specifically, courses focus around several types of beneficial knowledge, including: job training, skill development, entertainment, wellness and personal economics.

Additionally, this is an employee-led program, presented throughout the year, with the option for any team member to attend to learn more about the specific course. They can bring in a guest leader (such as a certified nutritionist to explain a balanced diet and health strategies) or host a self-lead course in an area of expertise (such as a mid-afternoon yoga break on a long Monday lead by a team member who is a yoga instructor).

Upcoming courses that the team is looking forward to include: Advanced Photography, the Benefits of Gmail (over Outlook), Holistic Skin Care and Holistic Fitness.

So far, the team has enjoyed coming together in small groups to learn more about a specific interest, area of personal improvement or about a program they are not experienced in. We are all looking forward to learning much more through Crash Courses this year!

» Instagram Update: New User Tags!

Recently, popular photo-sharing and social media mobile app, Instagram, announced an exciting new update – the ability to view ‘Photos of You’ and add ‘user tags.’

These updates have been actively anticipated by users for some time. Now, friends on Instagram can not only see your own photos that you upload, edit, tag and share, but also view those photos that your friends tag you in.

A new Photos of You section has also been added to all members’ profiles, where you can see any photo linked to that account (with privacy settings available). Just like photo tagging on Facebook, now you can identify each person within the photo by tagging them, and not just commenting with their Instagram name with an @mention in the comment (see the photo example to the right!)

Additionally, now users are able to add tags to their friends on other people’s photos. Previously, only the photo owner was able to tag people’s profiles in each shot, but now other people and fiends can add tags, so that friend will be notified about the post.

These new features can impact your business. Now, you are able to be tagged and tag at events, showing off your work, and associate them with various events and clients. Now, if you upload a photo from a wedding, you are able to tag the happy couple, and vice versa! This will provide added brand exposure for your business.

Ready to see how it works? Check out this video from Instagram!

These updates are live with the latest version of the app for both Androids and iPhone iOS. Don’t have the feature? Check your phone’s apps updates, or visit the iTunes App Store or Google Play to get the latest version up-to-date on your phone and start tagging! Additionally, you can find more information about how Photos of You works and how to control your visibility at help.instagram.com.

Not yet on Instagram or want to learn more about this app? Consider joining this popular app with over 100 million members.  Check out our post All About Instagram to get started!