» How to Incorporate Facebook into Your Marketing

Running your business is a full time job, and it may seem like taking on additional responsibilities would be too much to handle. With all the talk about social media and other online tactics, there’s a lot of confusion over what’s necessary for your business and how to get started. Even if you’ve started using social media for your business, it’s easy to get stuck in the same pattern of not knowing what to post or posting the same content over and over.

How to Incorporate Facebook into Your MarketingHowever, if social media is something you’re interested in incorporating into your marketing strategy, create a Facebook business page! Facebook business pages are free, and they have a variety of different benefits over using a personal Facebook account. And with over 1 billion active users on Facebook, you’ll be opening up your business to more exposure as well as another way to connect with your clients.

If you’re ready to get started, below are a few topic ideas to consider when writing your next (or first!) Facebook post:

Use your Facebook Page to Request Reviews

A Facebook status is a great way to reach out for reviews without having to personally email your clients. Posting a status including your personalized review URL is an easy way to solicit reviews, especially if you’ve tried sending personal requests and haven’t heard back from them all.

Pro Tip: Consider sharing this post on a monthly basis!

Share something from “Behind the Scenes”

Give your followers a glimpse from behind the scenes of one of your events. Your followers would love to see a post/picture of what goes into each wedding! This idea also lays the ground work for a follow-up post – the following week you can post a photo of the finished product.

Pro Tip: If you’re a florist, post a picture of your van packed full heading to the event. If you’re a photographer, share a story about the great lengths you went to secure the perfect shot.

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» Wedding PR: Making the Most of Social Media

WeddingWire Education Expert

Meghan Ely

Meghan Ely is the owner of wedding marketing and wedding pr firm OFD Consulting. She is the exclusive Wedding PR Education Expert for WeddingWire and is a highly sought after speaker in the wedding industry. To learn how OFD Consulting can assist you, as well as more about our new wedding PR kits, please visit us today.

If public relations is about getting your message to your desired audience, then social media is your bullhorn.

Most successful promotional campaigns involve a mix of strategies – from advertising and bridal shows to real wedding submissions and targeted media pitches. Oftentimes, they even work together hand-in-hand to achieve your desired results. Such is the case with social media, which complements the research, engagement and promotional aspects of public relations quite organically.

Wedding PR: Making the Most of Social MediaHere are the top four ways you should be using social media with your wedding PR strategies in mind:

  1. Get organized. If you’re looking to connect with media channels, then look no further than Twitter. This is a hub for reporters and editors alike, and they’re not afraid to start asking for submissions and content for their followers. Want to make sure you’re catching each and every opportunity? Create Twitter Lists, which allow you to organize your followers into categories. This is the perfect opportunity to create a set of media lists dedicated to each of your media groups – whether it be a list of wedding bloggers, magazine editors or regional outlets.
  2. Customer service. Wedding PR focuses on managing your reputation in the marketplace so customer service is essentially the front line for your company. These days, if a client is unhappy, they are far more likely to make sure everyone knows it online – oftentimes, before they’ve given you the courtesy of an email or phone call. The solution? Maintain a regular presence on your social media channels and be quick to respond to any negative comments, with the goal of simply moving the conversation to a more private channel.   Continue reading

» Heartbleed Update: What You Need to Know

You may have heard of a recently discovered security issue – called Heartbleed – that has impacted many sites on the internet this week, including the Client Site functionality in your WeddingWire account. Heartbleed affected OpenSSL, a type of technology websites use to keep information secure as it travels through the web. Here’s what WeddingWire Pros need to know about Heartbleed and how it affected your account.

What is the Client Site?

The Client Site provides easy access to contracts, questionnaires and invoices, all in one password-protected, secure location, accessible via desktop & mobile devices.

Who was affected?

  • Premium Pros who used the Client Site before the vulnerability was fixed.
  • Client(s) of those Premium Pros who used the Client Site before this vulnerability was fixed.

While this vulnerability affected the Client Site (as well as many of the sites on the Web), we have no indication that anyone exploited this vulnerability and we patched it as soon as we learned about it.

What did WeddingWire do to address the vulnerability?

We took immediate action to fix the vulnerability in our infrastructure. And although we have not found any evidence of malicious behavior we’re encouraging you to take the following actions to ensure your client data is safe.

What action should I take?

Since each of your clients gets their own password protected ‘Client Site,’ we advise you to update the password for each of your clients by taking the following steps:

  1. Log in to WeddingWire
  2. Go to the Clients section
  3. Click into the client’s name
  4. Then click the ‘Change’ link, located next to the client site password

*Make sure to include a password hint for your client to easily access their client site*

WeddingWire takes information protection very seriously and will continue to work to ensure that appropriate measures are taken to protect your personal information. Please contact our Support Team at support@weddingwire.com should you have any additional questions.

» WeddingWire Named Official Honoree in the Webby Awards!

WeddingWire Named Official Honoree in the Webby Awards!We are very excited to announce that WeddingWire has been selected as an Official Honoree for the Webby People’s Voice Award in the 18th Annual Webby Awards for Guides/Ratings/Reviews!

The Webby Awards is the leading international award honoring excellence on the Internet. The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member judging body that leading web experts, business figures, and former Webby Award Winners and Nominees.

The Webby Awards presents two honors in every category — The Webby Award and The Webby People’s Voice Award — in each of its five entry-types. The online community determines the winners of the Webby People’s Voice by voting for the nominated work that they believe to be the best in each category. Each year, The Webby People’s Voice Awards garners millions of votes from the Web community all over the world.

WeddingWire is honored to be part of the Official Honoree distinction, which is awarded to the top 20% of all work entered that exhibits remarkable achievement. We received Official Honoree distinctions in 2011 and 2012 as well, but with 12,000 entries received in 2014 from all 50 US states and over 60 countries, we’re thrilled to be honored this year!

Thanks again to all the Pros who make WeddingWire great! We couldn’t win these types of awards without the support of our vendor community.

» Celebrating Our 100 Review Club

Celebrating Our 100 Review ClubIt’s the 100th day of the year, and we’d like to use this day to recognize the elite group of WeddingWire Pros who’ve made it into our WeddingWire Rated™ 100 Review Club!

The WeddingWire Rated™ program recognizes wedding professionals across the U.S. and abroad for commitment to providing quality service by allowing them to showcase different badges based on their number of wedding reviews. WeddingWire members with a minimum average rating of 3.5 are eligible to receive new badges when they reach 3, 10, 25, 50 and 100 review levels. The more reviews you collect, the higher your WeddingWire Rated™ status!

Vendors who have made it into the 100 Review Club are part of an exclusive group of premium Pros who have worked hard to earn more than 100 wedding reviews while maintaining an average rating of 3.5 or higher. We’re celebrating all the hard work it took to reach the coveted WeddingWire Rated™ Black Badge with a new page to showcase the winners! Be sure to check out the new WeddingWire Rated™ 100 Review Club page today.

With 95% of engaged couples using online reviews to select their Pros, reviews from your past clients are extremely important! Below are just a few of the benefits reviews can have on your business:

  1. Reviews create consumer trust because they come from other consumers, not your business! In fact, 72% of consumers trust online reviews as much as personal recommendations.
  2. Having a high average rating as you collect more reviews shows consistency in your work. Seeing that other couples are all saying the good things about your business helps other couples make decisions.
  3. Reviews can help increase your number of inquiries – our research shows that average Storefront traffic increases 106% for Pros with 11-20 reviews!

And don’t forget – collecting all your reviews in one place makes research easier for engaged couples. They can search for your business and find examples of your work, an explanation of your services, your contact information and your reviews all on WeddingWire. WeddingWire also helps you monitor and manage your online reputation by notifying you every time you receive a new review. Check out your current reviews, and request reviews from past clients here.

Happy 100th Day of the Year, Pros!

» WeddingWire Workshop Dallas

Earlier this week, local Dallas Wedding Pros gathered at Edison’s Dallas for one of our first WeddingWire Workshop events, focused on managing your business!

At the WeddingWire Workshop, Pros gathered for a comprehensive training on the tools available within the Clients Tab of premium members’ WeddingWire account. In addition to receiving hands-on WeddingWire account training, attendees also learned more about eventOS tools, met their local WeddingWire representatives, and enjoyed light snacks and beverages while networking with other local Pros after the training session.

WeddingWire Workshops are the newest addition to our variety of educational events and networking opportunities created for Wedding Pros, which include our annual user’s conference WeddingWire World, networking events such as WeddingWire Mix & Mingles, WeddingWire Networking Nights and more. We look forward to hosting more local WeddingWire Workshops in 2014!

Thank you to all the wonderful Pros who joined us and participated in the Workshop. If you want to continue the conversation with some of the Pros you met at the event, check out the WeddingWire Workshop Dallas board in the Pro Forums!

We’re excited to share some highlights from the event and additional resources including access to our Clients Tab Quick Start Guide, the WeddingWire Education Guide for more business tips, and great photos from the evening (as seen below).

We would like to say a special thank you to the amazing event partners who helped make the afternoon possible:

Finally, congrats to Danny Valadez of A Spark of Elegance, the winner of a WeddingWire prize pack!

WeddingWire Workshop Dallas

WeddingWire Workshop Dallas

WeddingWire Workshop Dallas

WeddingWire Workshop Dallas Continue reading

» WeddingWire Networking Night San Antonio

Monday night, Wedding Pros gathered at Éilan Hotel Resort & Spa for WeddingWire Networking Night San Antonio!

At the Networking Night, Pros from the San Antonio area had the opportunity to network with other local Pros across all service categories, meet members of the WeddingWire team and listen to a brief educational presentation. Other networking events have been held throughout the country, with more exciting events and locations to come this year!

Thank you to all the wonderful Pros who joined us! We’re excited to share highlights from the event including Alan’s educational presentation, the WeddingWire Education Guide, and great photos from the evening (as seen below). If you want to continue the conversation with some of the Pros you met at the event, check out the WeddingWire Networking Night San Antonio board in the Pro Forums!

We would like to say a special thank you to the amazing event partners who helped make the evening possible:

Finally, congrats to Pattie Beebe of The Elegant Bee, the winner of a WeddingWire prize pack!

WeddingWire Networking Night San Antonio

WeddingWire Networking Night San Antonio

WeddingWire Networking Night San Antonio

WeddingWire Networking Night San Antonio

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» The Do’s and Don’ts of Responding to Inquiries

As the wedding industry continues to evolve and become even more reliant on the internet, the ways in which couples reach out to prospective Wedding Pros is changing as well. Now, more than ever, couples are doing their due diligence by researching Pros and reaching out to multiple options at once – all online!

Sometimes it may be difficult to get back in touch after a prospective client submits an inquiry, which may make it feel as though your inquiries are not converting into bookings. Follow these do’s and don’ts of responding to inquiries to make sure you’re turning all your leads into bookings!

Do:

The Do’s and Don’ts of Responding to InquiriesReturn all contact in a timely fashion. Because most couples are reaching out to multiple Pros at once, you want to be sure to get back in touch quickly. Whether it’s by email or by phone, set time aside during your day to get caught up.

If you’re using Inquiry Questionnaires, keep them short! Remember that too many questions can scare off potential clients by being too long to read or answer. If the couple is indeed reaching out to multiple Pros, they likely don’t want to spend the time to read through a lengthy questionnaire.

  • Pro Tip: Stick to the basics with questions like: “What is the best way to reach you?” or “What is your event date?”

Be sure to answer any questions asked in the initial inquiry. Many initial leads will reference price – keep in mind that just because a potential client asks about your pricing does not mean they are price shopping. Most of your clients have never been married before and simply may not be educated about the pricing for your services!

  • Pro Tip: If giving pricing is specific to each client – still give them a starting price, or an average.

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» Create a Free WeddingWire Lite Account!

Create a Free WeddingWire Lite Account!If you’re in the weddings and events business, you know how hard it can be reach local engaged couples searching for a wedding professional like you. For engaged couples, WeddingWire offers a suite of cutting-edge wedding planning tools and the ability to search and locate over 200,000 local Wedding Pros, all at no charge. Every month, couples perform an average of 8 million vendor searches across the WeddingWire Network and we want to help your business get found!

With that huge audience, we provide more opportunities for your business to book more weddings. While we offer several levels of premium membership, creating a WeddingWire Lite account is free and just takes a few minutes to customize your own business Storefront to showcase your photos, contact info, reviews and more!

Ready to get started? Follow these step-by-step instructions:

  1. Visit vendors.weddingwire.com
  2. Click “Start your account”
  3. Select your business category and region
  4. Select Lite as your package
  5. Fill your listing’s details including business name, phone number and email address
  6. Submit your account for approval and start customizing your Storefront by requesting reviews, adding business details and photos

Not sure if you are ready to create an account? Below are a few of the great benefits your business will receive by signing up for WeddingWire!

Create a custom Storefront

Showcase your business with a WeddingWire Storefront, an online profile you can customize to include any and all information about your business you think engaged couples would like to see – from the basic About Us section to Frequently Asked Questions to Photos to showcase your best work. And, because your Storefront has a custom URL, your business will be more SEO-friendly! Not only will couples be able to find you on the leading wedding network, they’ll also be able to find your business more easily through search engines.

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» 10 Easy Ways to Get More Facebook Fans

WeddingWire Education Expert

Christine Dyer is a social media expert and the founder of BridalTweet.com. Christine shares her social media expertise with the wedding industry through a series of free wedding marketing videos. As a testament of Christine’s social media success, BridalTweet now has over 14,000 Facebook fans, 44,000 Twitter followers, and over 3,000 Pinterest followers. Prior to launching BridalTweet, Christine Dyer was the Director of Social Media Marketing at American Express where she led the development and growth of their Facebook fan pages, which had 1.6 million fans. Christine received a B.S. and M.B.A. in marketing from Fordham University.

On April 10, 2009, I launched BridalTweet.com without any social following. At that time, all I had was a BIG idea – to create a more open wedding community where vendors could have complete editorial freedom to write about their businesses and post photos for free. That would lead to a place that engaged couples could turn to for free advice, planning ideas, giveaways, local events and more.

Flash forward to five years later, BridalTweet is a thriving community with 18,000 members, 47,000 Twitter followers, 30,000 Facebook fans and 4,000 Pinterest followers!

10 Easy Ways to Get More Facebook FansSo, how did I do it, and how can this positively impact your business? I attracted the attention of brides and wedding vendors by consistently writing engaging posts on Facebook. I consider Facebook posts to be engaging only if posts deliver helpful information to your fans and if they encourage your fans to ‘Like’ or leave a comment on the content. Posting helpful information will increase your chances of rising to the top of hundreds of newly engaged couples (and their friends’) News Feeds.

Becoming influential on Facebook is bound to help your business, too. It will create more opportunities and it will drive referrals for you, and it’s something that anyone can do! But the big challenge lies in engagement. You’re certain that your latest Facebook post would inspire fans to ‘Like’, respond and share, yet there’s been little (or no) response. You keep hitting the refresh button and wondering why no one’s listening.

In celebration of BridalTweet’s 5th birthday, here are my 10 ways to get more Facebook fans to help you boost your page’s engagement!

  1. Create an attractive Facebook business page. Your page needs to do three main things: give people a reason to become a fan, showcase your work, and link to your website. You can also add the functionality to capture email addresses from your Facebook page to assist in building your lead list.
  2. Build your Facebook fan baseAdd a Facebook icon linked to your page to all of your marketing materials, including all of your key website pages, your WeddingWire Storefront, and your email signature. You can also send an email to your current or past clients and friends and family inviting them to ‘Like’ your Facebook business page to drive some initial engagement.
  3. Act like a magazine. To understand what I mean, check out BridalTweet’s Facebook page. I’ve gotten into the habit of creating regular posts that include an inspiring wedding photo with a compelling headline or question that links back to the source of the photo (usually on my website). This formula attracts couples and is easily shareable.  Continue reading

» Are Your Couples Using WedTeam Yet?

Are Your Couples Using WedTeam Yet?We recently announced our new family of mobile apps and how they all provide new ways for your business to connect with engaged couples as part of the WeddingWire vendor directory – here’s more about how WedTeam in particular is the most game-changing for Pros like you!

With over 5,000 downloads within the first month, WeddingWire’s new WedTeam app is working hard to connect our Wedding Pros with couples on-the-go! If you haven’t shared our new mobile app with your clients yet, don’t just take our word for it – these stats from the first month may change your mind:

  • Users have conducted nearly 100K catalog searches – including specific business names
  • Users have submitted over 16,000 total leads, averaging greater than 1 lead per session
  • WedTeam has led to over 60,000 total Storefront visits, and the average session on the app yields 5+ Storefront visits

Start reaching these couples now by encouraging your potential clients to download WedTeam! Couples save or mark your business as booked quickly and easily with the most extensive vendor search app in the industry, and your business will get the exposure you need no matter which platform couples are using to find you.

With WedTeam, engaged couples can:

  • Easily search reviewed Wedding Pros by location and other preferences
  • Save their favorite Pros and compare them to others
  • Keep track of booked vendors as they plan their weddings

It’s that simple! You can find out more details by checking out our WedTeam App page on WeddingWire, or you can download from the App Store right now to start seeing how it works.