The following post was written by WeddingWire Education Expert Andy Ebon. Andy is the Founder of Wedding University and The Wedding Marketing Blog, and is an International Public Speaker, Writer and Consultant based in Las Vegas. Andy travels across North America and beyond, presenting to Associations, Wedding Industry Conferences, Regional Gatherings, and Local Meetings.
No matter how active your current business or how big your aspirations, it’s not unusual to wonder about your next steps as a business. Whether you’re brand new to the wedding industry as a whole, or you’re considering moving to a new market or category, I’ve outlined below what I believe to be some of the best places to start when establishing a new wedding business.
1. Jumpstart your experience and passion
Whether you are a newbie or a seasoned professional who needs a booster shot, there is no better tactic than spending time as an intern with another professional in your field of endeavor. For the beginner, staying local (just be sure to share clear intentions) is a great place to start. Reading books, attending seminars, and the like all have their place; however, there’s nothing like getting your hands dirty and observing.
If you’re an experienced Pro, you’ve hopefully made peer contacts through wedding and category-specific conferences. Identifying a peer who is strong where you are weak and offering to work for free for a week or two is a fast-track approach to finding a spark. One of the keys in either situation is to offer something of specific value (think ‘skill’) to contribute. That value for value relationship is most likely to create a successful collaboration.
Approach these opportunities with clear goals, making sure you can achieve the experience and knowledge you desire, and arrive at a clear agreement on arrangement.
2. Seek out educational and networking opportunities
There are local, regional and national entities offering a wide variety of education and networking opportunities. Even those choices can be daunting. Consider breaking it down like this:
- National Conferences – Whether general industry conferences or category-specific conferences, there are a number to choose from. An example of wedding industry conferences would be WeddingWire World or Wedding MBA.
- Regional Events – Depending on your resources and the curriculum, these are also a good place to start. Examples are hosted by NACE (National Association for Catering and Events), ISES (International Special Events Society) and ABC (Association of Bridal Consultants).
- Local Groups – These can be local chapters of national associations or individually formed local groups. There are many wedding-specific organizations. To become educated or to stay current in your local market, you should sample multiple groups and pick a couple which fit your ambitions and goals. There is networking, education, seminars and more. Beginning to build business relationships and a personal fan club starts here.