Yesterday Martha Stewart Living Omnimedia announced their second quarter financial results that included positive revenue news amid a weak economic environment.  They highlighted several items within their departments, but the one take away that applies to you as wedding vendors are the two highlights listed under their Internet section:

• Second quarter traffic showed solid gains, with page views increasing 23% over the prior year’s quarter. These strong traffic and engagement trends continue into the third quarter of 2008, with July page views trending up 50% year-over-year.
• The marthastewart.com website unveiled a suite of wedding planning tools, powered by WeddingWire, enabling couples to plan and manage their entire wedding experience on marthastewart.com.

The second bullet is more to show our mention in their press release, but the first bullet should resonate with you.  Why?  It means people are increasingly visiting their site, which includes their wedding section.  More and more brides start their vendor searches online and now that MarthaStewart.com is offering brides a vendor search component, as a WeddingWire vendor you need to be sure that your storefront is up to date.  Additionally, get those newlyweds reviews! After all, we give them a gift just for 5 reviews.