With over 1/3 of all engagements projected to happen over the holidays and the New Year quickly approaching, now is the time for you to hone in on your marketing efforts! Over the next few days I will cover some different ways to help you do this. Today, let’s take a look at email marketing.
Emails can work as a means of advertisement. According to a recent MediaPost blog, email marketing is still the highest ROI channel and earning $45+ ROI for every dollar invested (DMA, 2008).
As mentioned in the blog, the key to email marketing is there is a right and wrong way to approach it. The wrong way involves sending the same email, multiple times. This tends to increase your list churn and drive readers away, making it very hard to earn back their respect.
The right way is to make sure that each email counts. Here is my take on a few good tips from the MediaPost blog that you can use to help you do this:
- Get the tone right - Position your products and services so that they meet the need of your customers during the realities of our time (i.e. down economy, low budgets, etc.)
- Realize that discounts are not the only motivator - Although discount emails can sometimes work, they tend to fall into the “wrong way” category if they are repeated too many times. Try providing helpful tips, value information, and timely offers in your emails. These can boost your response and protect your margin.
- Integrate online channels - Use emails to spark a conversation that will continue to other social mediums, such as facebook, twitter, etc.
- Ask for feedback in each email and every source of contact with your customers - It is key for you to monitor customer feedback and experience. Make sure you listen to what the customers are saying and communicate back with them. This is only going to benefit you in the long run!
- Thank your customers - Send helpful tips and special offers to good customers and new buyers. This is a great chance for you to encourage your customers to tell their friends about you!
These tips and others listed in the MediaPost blog can help you become a smarter marketer and assist you in crafting your emails the right way!
Feel free to share any other email marketing tips you have personally had success with!
December 1st, 2008 at 1:17 pm
Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
Rolv E. Heggenhougens last blog post..WrapMail defines 3 specific markets for online eBranding
December 3rd, 2008 at 3:26 pm
[...] Email marketing, the right way. [...]
December 4th, 2008 at 8:02 am
[...] Email marketing, the right way. [...]
July 27th, 2009 at 3:03 am
Good thing found at your blog about email marketing! Welldone! You have placed a good information on your blog. But, I want to talk something more about email marketing. Actually, it is not too easy as it seems. Most of the people are under misconception that collecting email IDs and using a bulk email sender can make you successful. But it is not. What do you think? Actually, most of the businesses these days are not selling one product. They are selling different products for diff. niches and for the different markets. So, in this case they should have the different lists of bulk email IDs. Email Marketing is being difficult in these days. But still experiments are being done by a lot of people and companies. I usually keep on trying the products of the different companies. Now a days, some wonderful products are coming in the market that can give you great earning opportunities. I do not want my comment considered as spam here so will not discuss about my blog, but if you visit my blog then you will find, how I am using different products for my email marketing these days and making a lot Really! When I found your blog about email marketing, It was great one and I could not stop myself writing comment? But, last thing, I want to ask, Do you offer newsletter to your visitors or not? Do you know any kind of program to make effective newsletter? Waiting for reply - Thanks - Regards
August 16th, 2009 at 5:10 am
loving your site - wow what a collection of ebook information! fancy a link trade? thumbsup from me!